Dex Grader · Google Ads Analysis
Mimovrste / Mall Group
37% of campaigns are budget-limited
4 Google Ads accounts (Mall SI + Mall HR) · 112 campaigns · Snapshot May 20–26, 2026 · Campaign data exported from Google Ads
C
68 / 100
Average — strong performance, weak hygiene
Excellent ROAS of 13.6x on own-brand campaigns. Systemic issues (budget limits, disapprovals, misconfigured feed) are holding back further growth.
37.5 %
Campaigns budget-limited
€200 k
Monthly spend (4 accounts)
13.6x
ROAS on own-brand campaigns
112
Total campaigns (Mall SI + HR)
What We Analysed
Note: Full Dex Grader requires API access (30d + 120d trends, keyword-level analysis, search terms, Quality Score, Auction Insights). This analysis covers 5 of 15 standard DexIQ signals.
Key Findings
5 DexIQ Signals
DexIQ #1 · Critical
Budget Limiting at High ROAS
42 / 112
Campaigns are budget-limited. Google Ads is saying: "I want to spend more, but I can't." With ROAS of 13–38x, this means directly turning away profitable orders.
- Mimovrste PROMO PMax — ROAS 19x, limit €102/day
- FMCG PMax (SI) — ROAS 16x, limit €150/deň
- Telefonija Search (HR) — ROAS 38x, limit €80/day
- Foto PMax (SI) — ROAS 25.7x, limit €36/day
Recommended ActionIncrease daily budgets for campaigns with ROAS > 15x. Potential +€46,000/mo in value (conservative estimate, top 5 campaigns, +25% budget).
DexIQ #2 · Critical
4 Campaigns Misconfigured — feed not working
4 ×
Scheduled upload failed — DSA campaigns are running on stale product data. Ads may be promoting outdated prices, out-of-stock products, or incorrect URLs.
- ND›Vrt in orodje›DSA (Mall SI 1P)
- NC›Avto-moto›DSA·PROD (Mall SI 1P)
- NC›Avto-moto›DSA·CAT (Mall SI 1P)
- EG›Računalna tehnika›PMAX (Mall HR Search)
Recommended ActionFix the feed upload pipeline. Check data source (URL), HTTP response, and authentication. Direct impact on ad quality.
DexIQ #3 · Widespread
Disapproved Assets — 85% of Campaigns
95 / 112
Most campaigns have "asset set assets disapproved" — some creatives/assets in the asset set have been rejected by Google. Campaigns are still running, but reach is limited. Mall HR Search: 100% of campaigns.
- Mall HR Search: 52 / 52 campaigns (100%)
- Mall SI 1P: 34 / 49 campaigns (69%)
- Mall SI MP: 7 / 8 campaigns (87%)
Recommended ActionGo to Google Ads → Assets → Filter "Disapproved". Identify rejection reasons (policy, editorial, copyright). Fix or replace the affected assets.
DexIQ #4 · Moderate
6 Campaigns in Learning Mode (Mall HR)
6
The Bijela tehnika (EA) and Mali kućanski aparati (EB) clusters in Mall HR Search are in learning or constrained phase. Smart Bidding does not deliver full performance during the learning period.
- EA›Bijela tehnika›DSA·CAT — learning
- EA›Bijela tehnika›CAT·(BM+E) — learning
- EA›Bijela tehnika›DSA·PROD — learning
- EB›Mali kućanski aparati ×3 — learning + constrained
Recommended ActionWait for learning to complete (2–4 weeks). Avoid making changes to these campaigns during this phase. Monitor conversion rate.
DexIQ #5 · Positive
Performance Foundation — ROAS 13.6x
13.6x
Average ROAS on 1P campaigns (Mall SI 1P + Mall HR Search) is 13.6x — well above the e-commerce benchmark (4–10x). A solid foundation for scaling.
- €841,746 conversion value / 7 days ≈ €3.6M / month
- Optimisation score: ~98/100 average
- Majority of campaigns on tROAS bidding — correct strategy
ConclusionPerformance is excellent. Issues are operational (budget settings, feed upload, asset review), not strategic. Fixable within 2–4 weeks.
Budget Limiting Detail
Top Scaling Opportunities — Campaigns with ROAS > 10x Limited by Budget
| Campaign | Account | ROAS | Spend / week | Budget / day | Status |
|---|---|---|---|---|---|
| EF›PRF›SERP›Telefonija›CAT›(BM+E) | Mall HR Search | 38.3x | €294/wk | €80/day | Budget limit |
| EE›PRF›SERP›Foto›PERF MAX | Mall SI 1P | 25.7x | €263/wk | €36/day | Budget limit |
| NF›PRF›SERP›Otroška oprema›PMAX | Mall SI 1P | 23.8x | €288/wk | €40/day | Budget limit |
| EG›PRF›SERP›Računalna oprema›DSA›PROD | Mall HR Search | 21.3x | €802/wk | €250/day | Budget limit |
| NC›PRF›SERP›Auto-moto›DSA›PROD | Mall HR Search | 19.9x | €43/wk | €25/day | Budget limit |
| ALL›PRF›SERP›Mimovrste PROMO›PERF MAX | Mall SI 1P | 19.0x | €1,042/wk | €102/day | Budget limit |
Campaign Overview
Top 20 Campaigns by Spend
| Campaign | Account | Spend 7d | ROAS | Status | Disapproved |
|---|---|---|---|---|---|
| EA›PRF›SERP›Bela tehnika›CAT›(BM+E) | Mall SI 1P | €2,701 | 12.2x | Eligible | ✓ |
| EB›PRF›SERP›Mali gospodinjski aparati›CAT›(BM+E) | Mall SI 1P | €2,291 | 12.5x | Budget limit | ✓ |
| EG›PRF›SERP›Računalništvo›CAT›(BM) | Mall SI 1P | €2,280 | 9.2x | Eligible | ✓ |
| ND›PRF›SERP›Vrt-in-orodje›DSA›PROD | Mall SI 1P | €1,459 | 9.1x | Eligible | ⚠️ |
| MP›ALL›PRF›SERP›Marketplace›CAT›BM+E | Mall HR 3P | €1,312 | 39.9x | Budget limit | ✓ |
| EB›PRF›SERP›Mali kućanski aparati›CAT›(BM+E) | Mall HR Search | €1,300 | 8.8x | Learning | ⚠️ |
| ND›PRF›SERP›Vrt in orodje›PERF MAX | Mall SI 1P | €1,272 | 16.3x | Eligible | ⚠️ |
| EB›PRF›SERP›Mali kućanski aparati›DSA›PROD | Mall HR Search | €1,153 | 11.2x | Learning | ⚠️ |
| NQ›PRF›SERP›FMCG›PMAX | Mall SI 1P | €1,059 | 16.0x | Budget limit | ⚠️ |
| ALL›PRF›SERP›Mimovrste PROMO›PERF MAX | Mall SI 1P | €1,042 | 19.0x | Budget limit | ⚠️ |
| EG›PRF›SERP›Računalništvo›DSA›PROD | Mall SI 1P | €978 | 13.1x | Eligible | ⚠️ |
| EB›PRF›SERP›Mali gospodinjski aparati›PERF MAX | Mall SI 1P | €953 | 12.6x | Eligible | ⚠️ |
| EB›PRF›SERP›Mali gospodinjski aparati›DSA›PROD | Mall SI 1P | €879 | 10.4x | Budget limit | ⚠️ |
| ND›PRF›SERP›Vrt in orodje›CAT›(BM+E) | Mall SI 1P | €870 | 7.4x | Eligible | ✓ |
| EA›PRF›SERP›Bijela tehnika›CAT›(BM+E) | Mall HR Search | €857 | 9.8x | Learning | ⚠️ |
| EG›PRF›SERP›Računalna oprema›DSA›PROD | Mall HR Search | €802 | 21.3x | Budget limit | ⚠️ |
| ND›PRF›SERP›Vrt i alat›DSA›CAT | Mall HR Search | €792 | 11.2x | Budget limit | ⚠️ |
| EA›PRF›SERP›Bela tehnika›DSA›PROD | Mall SI 1P | €777 | 10.4x | Eligible | ⚠️ |
| EA›PRF›SERP›Bijela tehnika›PMAX | Mall HR Search | €739 | 11.1x | Eligible | ⚠️ |
| EG›PRF›SERP›Računalništvo›PERF MAX | Mall SI 1P | €735 | 18.9x | Eligible | ⚠️ |
Showing top 20 of 112 campaigns by weekly spend.